Privacy Policy
She Wore It Again customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.
• Contact details
• What information we collect, use, and why
• Lawful bases and data protection rights
• Where we get personal information from
• How long we keep information
• Who we share information with
• Sharing information outside the UK
• How to complain
Contact details
Email: studio@sheworeitagain.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
• Names and contact details
• Addresses
• Purchase or account history
We collect or use the following information for marketing purposes:
• Names and contact details
• Marketing preferences
• Records of consent, where appropriate
We collect or use the following information to comply with legal requirements:
• Name
• Contact information
• Financial transaction information
We collect or use the following personal information for dealing with queries, complaints or claims:
• Names and contact details
• Address
• Purchase or service history
• Customer or client accounts and records
• Financial transaction information
• Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
• Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
• Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
• Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
• Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
• Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
• Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
• Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
• Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for marketing purposes are:
• Consent – we collect or use your information for marketing where you have given us permission to do so. You can withdraw your consent at any time, including by using the unsubscribe option in our marketing communications or by contacting us.
Our lawful bases for collecting or using personal information for legal requirements are:
• Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
• Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
• We have a legitimate interest in using relevant customer information to respond to enquiries, resolve complaints, investigate problems with orders or services, process and respond to claims, and protect our business where a dispute arises. We only use information that is reasonably necessary for these purposes. Customers would reasonably expect us to use relevant order, contact and correspondence information to investigate and resolve issues they raise with us. We consider the impact on individuals to be limited because the information is used only where necessary to deal with the enquiry, complaint, dispute or claim.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
• Directly from you
How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, accounting and reporting obligations.
Order and transaction records: We retain records relating to purchases, payments and transactions for as long as required for tax and accounting purposes. As a sole trader, we are generally required to keep relevant business records for at least 5 years after the 31 January Self Assessment submission deadline for the relevant tax year.
Customer enquiries and correspondence: We normally keep these for up to 2 years after the enquiry has been resolved, unless the information needs to be retained for longer because it relates to an order, complaint, dispute or legal matter.
Complaints, disputes and claims: We retain relevant information for as long as reasonably necessary to deal with the matter and any related legal obligations or potential claims.
Marketing information: Where you have consented to receive marketing from us, we retain the information needed to provide it until you unsubscribe or withdraw your consent. We retain a minimal record where necessary to ensure that we continue to respect your withdrawal or marketing preference.
We periodically review the personal information we hold and delete or anonymise information when it is no longer required.
Who we share information with
Data processors
Wix
This data processor does the following activities for us: Provides our website and online store infrastructure and processes and stores personal information on our behalf to enable customer orders, customer communications, website functionality and related ecommerce services.
Wix Payments
This data processor does the following activities for us: Processes customer payments for online purchases, including payment and transaction information, and facilitates payment authorisation and payouts.
Contrado
This data processor does the following activities for us: Manufactures and fulfils certain products on our behalf. Where Contrado fulfils an order, we provide the personal information necessary to fulfil and deliver the order, such as the customer’s name and delivery address. Contrado uses this information to manufacture, fulfil and dispatch the customer’s order.
Others we share personal information with
• Organisations we’re legally obliged to share personal information with
Sharing information outside the UK
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
Organisation name: Wix.com Ltd.
Category of recipient: Website and e-commerce platform provider \/ data processor
Country the personal information is sent to: Israel
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
Organisation name: Wix group companies and third-party sub-processors
Category of recipient: Cloud hosting, infrastructure and service providers
Country the personal information is sent to: United States of America
How the transfer complies with UK data protection law: Addendum to the EU Standard Contractual Clauses (SCCs)
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: studio@sheworeitagain.com
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated 11 August 2026